Turning Nineteen

As you know if you follow my social media I celebrated my nineteenth birthday last week. It was Bradley's birthday aswell the same week so we celebrated together with all of our friends on the weekend. My family and friends got me some lovely gifts which I won't bore you with the details of. Bradley got me some gorgeous earrings from Jersey Pearl, they are stunning and so elegant - (boy did good). My actual birthday I was at Uni (poor me) but on the evening my family and I went out for a meal, where we had a complimentary bottle of bubbles to celebrate and I had brie to start and steak for main (obviously) I couldn't manage a pudding which is very unlike me!! On the weekend we had a night out with our friends at Brindley Place in Birmingham which saw in Bradley's birthday at midnight. I bought Bradley some customised Ray Bans for his Birthday which he was very happy with (I think) we spent most of Sunday chilling and watching TV until we fell asleep. It was lovely to have nothing to do or nothing to worry about, which doesn't often happen.  

The dress I'm wearing in these photos is from Monsoon, my shoes and bag are both from Miss Selfridge. My jewellery is my standard every day Pandora rings, Pandora bracelet, Olivia Burton watch as well as the Jersey Pearl earnings off Brad. I used my Jannu curlers on my hair and St Tropez for my tan, my make-up is all pretty standard to what I usually wear and on my lips is Kate for Rimmel London in 107.

Follow me on Instagram and Twitter to keep up to date with all things lifestyle and follow me on bloglovin' to make sure you never miss a post. 

Week 10: Summer in the City

This post is part of my Visual Design module online portfolio 

My client: Seasoned sessions 

The client has asked me to design and produce a poster and a ticket for there event taking place this August called 'Summer in the city'. As this is just the very first promotion for the event, the company didn't want too much information on the posters as artists and the venue is not yet confirmed. 

However, the company still want to get students and young people in Birmingham excited about the event so are starting promotion early. 

Seasoned Sessions are a very popular events company based in Birmingham who put on live acoustic music every season, this promotional material is for their upcoming Summer event. There is no need to describe on the poster who Seasoned Sessions are or what Summer in the city is because young people in Birmingham will already know and the company has a good following.  

As the event is for students and young people I decided to use a simplistic design, the simplistic design will draw the eyes to the poster and encourage people to read it. The elegant font of ItalicC will encourage the readers to want to know more about the event as it is quite simple and untelling. Also it links in well with the event, the event is for acoustic music, which is normally quite calm and simple too. 

For the typography for the clients name, I used Lucida handwriting. This is because it looks as though the clients have written it themselves and adds a little  bit of fun to the poster, which sits well and balances out the simpleness of the other fonts. 

I decided to use the image of the palm tree to coincide with the Summer theme, the client has informed me that inside the venue there will be inflatable palm trees, beach balls and sandpits. 

Week 9: Promotion in a day

This post is part of my Visual Design module online portfolio 

In order to promote Trashion to the public as a new vintage fashion magazine it is important to have promotional material. Using mock-ups I created many different promotional items I could use to promote the magazine. 

Similar to last week, I wanted to keep the Trashion identity and house style the same. Therefore I used the same manstead and same main image. This is in order to create a recognizable brand for Trashion and allow more people to identify with the brand. This manstead consists of 'Trashion' in a burnt orange colour with an exaggerated 'S'. I included the fact that the magazine was free in most of my designs in order to encourage more people to want to have it, as no cost is an enticing factor. 

As well as promoting the magazine through the adverts, I also wanted to promote the social media channels for the magazine. This meant including them on the adverts, in todays world people want to be connected on many different platforms and social media plays a big part in this, hence why I thought it was important to include. It is also easier for people to search for the magazine on Twitter whilst on the go rather than on the internet, meaning more people will be aware of the magazine and look in to it further. 

Week 7: Multimedia in a day

This post is part of my Visual Design online portfolio 

This week's production day we were asked to use mock-ups and create digital versions of the Trashion magazine we designed last week. I created a few examples of what the homepage would like like on different devices and a couple of examples of how an article would look on different devices. 

For the digital version of the magazine I wanted the manstead to be the same as it was on the magazine. This was to make sure that the magazine and its digital formats followed the same style and people could immediately recognise it. My house style included this manstead as well as the black bar as a header and footer on each page, whether it be an article or the homepage. I, again, did this so that the style was immediately recognisable as associated with the Trashion brand. 

I wanted everything to be similar in design and not to have too many differentiation's as this would take away the house style and the overall feel of the magazine. I wanted readers to be able to switch devices and still be able to navigate around the site in the same way. 

The features on the homepage would be clickable and lead the reader to that particular article. I included the images associated with the article on the homepage in order to give the reader more information and encourage them to click on the links. 

The pages at the top of the homepage are the same on each device, as it is the homepage it is important that the reader knows where they can go and their options. If this was the first time the reader had visited the website they can click on their interest whether it be fashion, beauty or reading features. 

I included social media buttons and a subscribe button on the homepage in order to redirect people to Trashion's other online platforms and other ways they can keep up to date with the brand. As these are on the homepage they are very accessible and therefore are more likely to get people clicking on them. 

Trashion Homepage on Ipad 

Trashion Homepage on desktop 

Trashion Homepage on Iphone 

Trashion article on Ipad 

Trashion article on iPhone 

Week 6: Magazine In A Day

This post is part of my Visual Design module online portfolio 

For our first visual design production day we had to design a fashion magazine. At the beginning of the day I decided on a house style which included a house font, house colours and house design. This then formed the basis of my design which I stuck to with each article on each page, this ensured my magazine was coherent in style and meant you would be able to tell that each article belonged in the magazine. However, as well as sticking to this house style I still added bits of fun in to the article by breaking the grid with shapes, images and pull out quotes. 

Font 

Headlines: Charlemagne std

Content: Constantia 

Font size

Headlines: Fit to page using size and tracking until it fits. 

Content: Size 11 

Grid style layout

3 columns on article pages, the final column on the second page of each article in block colour. 

Colour

C - 36 

M - 87 

Y - 93 

K - 0

The front cover 

I decided to use a traditional layout and style for the front cover of Trashion. I decided to do this so that it was easily noticeable as a fashion magazine. The colour of the heading is a burnt orange kind of colour, which I think works well with the vintage theme and style of the magazine. I used tracking to space out the main heading in order to make sure it filled the page. To make the magazine title more exciting I decided to exaggerate the ends of the 'S' which creates a lighting kind of style, again adding to the unique feel of the vintage style.  

The contents page 

For my contents page I decided to try and do something different and quirky to match the vintage style. Using the images of the Trashion models, I experimented with shape and included different parts of the images to create a montage on the contents page. I think this looks different and is unique, which is again similar to the vintage style of clothing. This also shows that breaking the grid and going against the house style is sometimes a good thing, it means the different pages are not all the same and therefore you aren't bored reading the magazine. 

Articles

The first article is a 'How to' guide. Therefore I made sure each point was clearly stated so that the reader could easily follow each step in the guide. I added in the images so that the reader could follow this and make sure there designs fitted the instructions given. I made the numbered points a larger font size and played with the shape so that it made the design more fun and different. This first article is one of the examples of where I have broken the grid, many of the images and some text breaks the conventional house style and grid layout, this again just creates a more fun and individual style. 

For this article I decided to use the image as the main focus point and featured it over all 3 grids on the first page. As there was a lot less text for this article than the others I was deciding between adding in other images to fill out the page and using this one as the main focus. I decided to use the main image and enlarge it over the 3 grids to firstly draw the reader in and secondly show what the article is about before the reader starts reading. I also used a pull out quote on this page in order to break the conventional grid layout and make the page more interesting. 

This third article had more text than the previous one so I had to be careful with the image sizes and placing them as I didn't want the article to over flow on to the final column which was filled with colour. As this feature was an interview I decided the first image should be of the interviewee and the images should then follow this one to create a hierarchy to push forward that the focal point was the lady being interviewed. The block of colour in the third column is important as it is part of the house style and is something that ties every page together, this is why I didn't want the article text to feature in the third column. 

The typography I used for the main body text was 'Constantia' this text has excellent readability and therefore is perfect as there is a lot of text for readers. The sizes of fonts in magazines is normally smaller, therefore I made the font size 11 in order to follow this style. As this article was a guide to shopping in London I incorporated the list format on the final part of the article, this makes the page more interesting, catches the readers eye and breaks up the article. The masthead of the magazine was in the font Charlemagne std and made to fit the page. I used this same style for each headings on every page, this created the house style and meant that the whole magazine was coherent in style.

  

For the colour palette I used black for the text and then the burnt orange colour for the headings and the final column on each page. The colour orange creates a warm and happy feeling, it also represents being social and free which is something I think works well with a fashion magazine. Vintage fashion allows people to express themselves freely with the choice of clothing they use, however it also allows you to be social because there are events put on for vintage lovers and particular groups vintage lovers can join. I also included images on every page to add in more colour and more fun to the articles. 

Gas Street Social Launch Party

Last week I was lucky enough to be invited to the Gas Street Social launch party at The Mailbox in Birmingham (which is just a quick 10 minute walk from Birmingham New Street). This new restaurant and bar focuses on 'being social'. The menu mainly features sharing platters and food that you can share with others - adding to the being social concept. Inside the decor is quirky and fun and the atmosphere is second to none. As well as the launch party that took up one area of the restaurant there was still people eating and enjoying The Mailbox's latest addition, which added to the incredible atmosphere created. The menu looked promising with a range of different things I'd like to have ordered and will when I next visit. The staff kept bringing round canapés for us to try bits of the menu - my favourite was the mushrooms in breadcrumbs (I'm sure there is a more fancy name for this). The cocktails again, looked amazing - the one we tried was 'The Socialite' which was delicious, and if you're a cocktail fan like me - I'd recommend this place for drinks of an evening after work or a weekend for meeting up with friends. 

Week 7: Researching the Media and Cultural industries

This post is part of my 'Journalism, PR & The Media' theory module online portfolio

This week we have looked at the ways in which you can go about analysing, studying and researching the media and cultural industries and why it is important to study the actual industry as well as the theory involved.

Academic research into the media industries is important because you can relate the media texts to their conditions of production which will then bridge the gap between theory and practise. By theorising production, content and economic factors it helps us better understand the industry, allowing us to understand the how as well as the why.

Media analysis is also important not only for us as academics but also for industry professionals. By completing media analysis you can target and understand a particular problem which will save costs, protect revenues and provide insights into the effectiveness of campaigns and business strategies. (Dowling, G. and Weeks, W. 2011)

In the set reading Jane Stokes comments that we often forget that the majority of people who work in the business of making cultural artefact's do so in order to make money. The profit motive is one of the factors which determines particular decisions made within these industries. This means that whatever industry you are going to study, whether it is journalism or TV production it is important to understand the economics of the industry, which is what we looked at last week when discussing political economic theory. By understanding this, it means you can understand why and how decisions are made.

Karl Marx who was a materialist would also agree, he considered the economics of a society to be crucial to understanding how the society functions at all levels. He affirmed that 'The ideas of the ruling class are in every epoch the ruling ideas i.e. the class which is the ruling material force of a society is at the same time its ruling intellectual force' (Marx and Engels, 1964;1974). If we link this to his theory of ideology it means that the ideas of those in power are pushed onto those not in power as ideologies, the unpowerful then believe these ideas to be true. Within most countries in the West, including Britain and the USA, the governments take an active interest in the media and culture industries for example; the director-general of the BBC is appointed by the board of governors (Jane Stokes, 2003) this means the government can influence how the BBC is run and therefore potentially push out ideologies to the public as Marx suggests.

There are a large number of industries which come within the rubric of 'media and culture' (Stokes and Reading, 1999; Childs and Storry, 1999). My main interest is in PR therefore I would base my political economy research around this area. I would be able to use people based evidence, as discussed in the lecture, by interviewing the contacts I made on my PR work experience placement.

Bibliography:

Dowling, G. and Weeks, W. Media analysis: what is it worth? (2011) Journal of Business Strategy, Vol 32 No 1. pp. 26-33.

Stokes, J. How to do media and cultural studies. (2003) Sage Publications. Page 100-127

Week 5: Grid Layout Case Studies

This post is part of my Visual Design module online portfolio

This week we looked into the structure of magazines and the use of grids. For my grid layout case study I have looked at two magazines the first one being 'Elle'.

This magazine uses two columns for its layout, this makes the article easier to read and is pleasing for the eye. Although it seems quite traditional to have the two columns, the fashion magazine makes sure that the magazine doesn't appear 'boring'. They do this by breaking the grid by using pull out quotes and images which they incorporate into the main body of the text.  

By using a monochrome style the magazine shows its simple, sophisticated and classy style that the magazine has. As a high-end fashion magazine this is an important aspect for them to portray to readers. 

The designer makes sure the headline is the central piece of the article so that those just 'flicking through' will be drawn to the headline and hopefully be encouraged to read the article. In this particular example the designer has used the headline to break the grid, making the article even more exciting and unique. 

The second magazine I looked at for this weeks task was 'Stylist'. 

'Stylist' uses four columns for their grid layout, meaning that they have more choice of changing conventions within the style and breaking the grid. They can add pictures in and experiment with pull out quotes more as they have more scope to choose from. All of this makes the articles more interesting and appealing to the reader. 

'Stylist' uses more colour than 'Elle' and they use a different colour scheme on each page. Even though the colour is different on each page this doesn't seem disorganised or wrong, it adds fun in to the magazine. 

Stylist uses images on every page and on the first of each interview the interviewee's picture is usually central and takes up two grid spaces (as you can see with the 3rd picture). This draws the readers eyes straight to the picture where they can understand what the article is about without reading the headline or the words. 

I personally prefer the style of the second magazine 'Stylist' I think it is more fun and more colourful making me want to read the content more. 

Week 5: Grid Layouts

This post is part of my Visual Design module online portfolio

In class this week we experimented with grid layouts, creating grids and 'breaking the grid'. The task set was to work in groups to create a 'house style' for the magazine then worked individually with separate content in order to produce the overall magazine sticking to the agreed style.

My group decided on a 3 column grid layout as it we believed it was more appealing to the eye and allowed the text to be big enough to easily read. We decided to use century gothic for the font as it an easy font to read it is a fun font yet isn't too playful that it distracts the reader. We used size 12 for the main text, again so it was easy to read and too large that it took over the page. For the headline we again used century gothic in order to keep the style coherent. For the size we agreed that we would fit the headline to the page, therefore each of our font size would be different but the style would be the same. I think our house style was pretty safe and we could have been a little more adventurers as the design we agreed was very traditional for magazines.

I made the third column on the second page blue in order to break up the page and so their would appear less text which would appeal to the reader. I am not very happy with the style of this magazine layout. If I were to do it again I would break the grid more - especially with the quotes. The page is very boring and could be a lot more exciting considering the story is a nice story. I would also find some more images to use. This is something I can bear in mind for production days and the future. 

Week 5: Breaking The Grid

This post is part of my Visual Design module online portfolio


As part of the directed study task this week we were asked to experiment with 'breaking the grid' in order to enhance the design of the magazine and in order to add 'flare' to the design. I decided to use pull out quotes and the main image in order to break the grid of this magazine.

The pull out quotes immediately draw the eyes of the reader to this quote giving them an incline to what the article is about and what they can expect from the story. I chose to enlarge the image to fit across the two grids in order to make it stand out, I originally had it across the 3 grids but felt this was too big and took away the article aspect of the magazine.

Breaking the grid allows you to be less conventional and traditional and more interesting and unique with your design. Since completing this task I have realised there are many more ways in order to break the grid. If I were to do this task again I would experiment with shaping the text.

Week 6: Political economy of the media

Political economy of the media concerns itself with the nature of production and the wider social conditions under which it takes place. It focuses on the structure of media industries, patterns of ownership and control along with the survival strategies of media companies.

This weeks set reading suggests that younger audiences are deserting traditional news outlets for the advantages of the internet - it's immediacy, it's interactivity, it's low entry costs and it's abundant capacity. This makes traditional news outlets lose their ability to be the only ones delivering news to audiences, therefore making news more accessible and less elite. As news is more widely available it puts in to question how traditional news outlets are going to survive.

The decline in readers and viewers of traditional news outlets leads to more competition, less advertising and cost-cutting. The internets ability to target a niche group of people at low costs with its advertising has affected newspapers revenues and classified advertising. However, the reading argues that the major problem is not the decline in readers, but the degeneration of the existing business model that tied together news and advertising. Des Freedman suggests the traditional business model for delivering news is in 'crisis'. This puts in to question journalism/news as a public good, as the decline in money made is affecting the content. The industry seems more concerned with how it makes its money than it does with delivering quality news to the public.

In order to survive in this fast-paced, ever-changing industry. News outlets are having to change the way they produce and deliver their content to keep up with the changes. In the lecture we looked at ways media companies do this such as by using merchandise. Another way they do this is by using cross media. Elle magazine, Company magazine and Cosmopolitan magazine all belong to Hearst magazines. This company uses different technological advances to keep up to date with its audience, such as through Snapchat, other social media outlets, apps and new technology where readers can scan articles to read more online or find the products spoke about online such as outfits.

If I were to look into this further I would use organisational analysis to study whether the quality of news has deteriorated with the decline in popularity of mainstream and traditional news outlets and the wider availability of news content.

Bibliography:

1) Des Freedman(2010) 'The Political Economy of 'New' News Environment' in Natalie Fenton, (ed) New Media, Old News. London: Sage Publications

2) Mansell, R (2004) News media and society. Political economy, power and new media. Pages 74-83. Sage publications

3) Long, P. Wall, T. (2012), Media Studies, Texts, Production, Context (2nd Edition), New York, Routledge

A commuters guide to getting the most out of University

Deciding whether to move away for University or commute? A decision I know all too well. I go to a local(ish) University which is within commuting distance. So when I was deciding whether to live in halls or commute in, I felt I had a big decision on my hands. What if I make no friends? What if I miss out on the 'Uni life'? What if, what if, what if.

I decided to live at home, a decision I (to this day) do not regret. For me, this was the best decision. However, everyone is different, and your decision needs to be yours as only you know what will suit you best and what you actually want to get out of your degree.

Here are my top tips for getting the most out of your University experience if you do decide to commute:

1) Talk to people. As scary as it seems, people are just as nervous as you, talk to them. Find out where they are from, what they are studying - this is the only way you'll make friends and the only way you'll find other commuters who are in the same boat as you. The majority of my friends at Uni commute, only a handful are actually living in halls. I was so shocked to find out how many people do actually live at home during Uni, and that I wasn't the only one.

2) Do a bit more. If you want to get the most out of Uni then sign up for extra things other than your compulsory lectures and seminar workshops. There are so many things you can do and get involved in. This way you will be in Uni more, making more use of the day, more use of the train fare you spent to get there(and the £9000 a year fees) Why not join a society, host a radio show, meet a discussion group? There are even lectures you can go to which aren't compulsory. I study media and once a month our Uni has someone from the media industry come in to do a lecture, find out what else is going on and make the most of it.

3) Use your commute time wisely. Instead of scrolling through Instagram on your phone, why not do some extra reading? My commute each morning is around an hour - that's 2 hours each day I could spend doing compulsory reading, research etc. Make the most of your commute time and it will cut down the work you do in your spare time.

4) Get a job. If your Uni is anything like mine they will have a department purely for student jobs, ranging from working on campus at coffee shops to admin roles. I work as a PR assistant at my University, for me this is a win, win as I am making more use of my time here, getting experience in the field I want to go in to and getting paid.

5) Buy a newspaper or pick up the free metro, keep up to date on current affairs and actually understand what is going on in the world - (ooh wont you feel grown up!)

6) Join a sports group. By joining a sports society it means you will meet people with the same interests as you, you will meet people who aren't in your lectures, who might not even be on your course and it means you can make new friends and meet new people. Also, being part of a sports team or society looks brilliant on your CV it shows team work skills. 

7) Take the train or the bus, for me taking the train is the best option rather than driving. Driving into the city centre can be a daunting and stressful experience, which isn't ideal if you have a day full of lectures. You want to have a clear and stress-free mind.

8) However, remember to take hand sanitiser if you do choose to go on the train. (Germs everywhere) 

9) If you're commuting on public transport make sure you look at all your options. There are loads of deals that you can sign up too so you don't have to pay every day, which works out quite expensive. Paying in advance for a pass will save you money and time as you won't have to keep queueing to buy tickets.

10) Get a tablet or an iPad as carrying a laptop round with you can be really tiring if your in the whole day. Make sure all your work is on your iPad/tablet and you can access it from Uni and make notes in lectures.

Are you a commuter? What advice would you give to fellow commuters? 

Rimmel London lovin'

Okay, so this post originally started of as a new edition of 'What's on my face?' until I realised the majority of products were from drugstore brand Rimmel London. So this post is dedicated to the affordable yet amazing brand that I continue to buy from. My everyday make-up at the moment consists of: 

1) Rimmel London Lasting Finish Foundation (in 200 soft beige) 

2) Rimmel London 'Wake Me Up' concealer (in soft beige)

3) Rimmel London ScandalEyes ' XX Treme' mascara (in black)

4) Rimmel London Liquid Eye Liner (in black)

5) Rimmel London eye brow pencil (in hazel) 

6) Rimmel London GlamEyes 'Day 2 Night' mascara (in black) 

7) Rimmel London pressed powder (in translucent) 

8)) Sleek Face Form contouring and blush palette 

9) 'Liar' & 'Factory' from Urban Decay Naked 3 palette.

10) The Perfect Pair 

As you can see 70% of the products that feature on my face almost everyday are from Rimmel London. The brand can be found in Boots and is affordable as well as having everything you could possibly need. Win, win. 

Most of these products I've been using for absolutely ages, however new to my face is the lasting finish foundation. So far I'm loving it, it lasts all day (brilliant for me as I'm normally out the house by 7:30 in the morning and back in the evening), it's a gorgeous colour and sits well on my face, it's just enough coverage for me - as I don't like too much but enough to cover blemishes. I would recommend this foundation if you are looking for a new one! 

Also new to my collection is the new ScandalEyes 'Treme'. I've used ScandalEyes before but never this particular one, and to be honest I'm not entirely sure what I think. I need to give it a couple more weeks before I can make a final judgement, at the moment I'm not overly crazy on it. 

All hail Rimmel London! 

Do you have one brand that dominates your entire make-up collection? Anything from Rimmel London I'm absolutely positively missing out on? Let me know! 

Week 5: PR and Political Communication

This post is part of my Journalism, PR and The Media online portfolio.

In order to understand how journalism and PR influences political communication, it is important to first look back at where it all began. The set reading this week discussed The Vietnam War, also referred to as 'The Living Room War' as this was the first time people witnessed the detail of military conflict on TV from their homes. But how was this war 'spinned' to gain positive coverage?

The Vietnam War took place at an important time in the development of television, therefore it was important the military managed the media well. This is where press pools came in, the press pool was a system in which a small number of reporters were given access to gather information to then share with other members of the pool and press outside of the pool. Press pools were seen by the military as a way of maintaining military security and preventing a mass of reporters into the war zone, it meant they could control who saw what and what exactly they saw.

This links to ideas discussed in last weeks lecture and those found in my secondary reading which looks at propaganda in relation to political publicity and promotion. John Corner discusses how the growth of our promotional culture means that amongst other things, political parties need to consider how to gain positive publicity with in the media. Therefore they would want to restrict what the media saw if it made them appear in a bad light, which is where press pools would come in.

During the Gulf War press pools were in full swing and it was considered the most covered war in history. However John Pilger said that due to the press pools "Everyone missed the story...the story was that 200,000 Iraqis were killed...but by the end of the war we came away with the idea that casualties were light." Which shows how the press pools worked and helped the government gain less negative coverage as the real horrors of the war were not broadcasted out to the public.

This kind of political communication is still relevant and apparent today. If you watch this video of David Cameron on St David's Day you can spot different techniques the prime minister uses to address the Welsh nation. Cameron is wearing a suit and tie, looking very smart thus showing his professionalism. He is also wearing the Marie Curie daffodil, showing his compassionate and supportive side, this is all done in order to get a positive opinion for his party and for him as prime minister. The prime minister uses positive words to describe the welsh nation including 'great', 'beautiful', 'strong'. He discusses there industrial past and beautiful coastlines, all of this is a way of swaying the welsh nation to see Cameron in a positive light.

Bibliography

1) Bainbridge, J, (2011), Media & Journalism. 2nd edn. Spinning the War: How PR Made the first Gulf War. Australia: Oxford University Press.

2) Corner, J. (2007) Media, Culture & Society, Vol 29. Mediated politics, promotional culture and the idea of 'propaganda'. 

Spring shoes wish list

It is now finally spring and I am finally starting to prep my wardrobe for the summer months, these are a few of the shoes featured in this years wish list. I already have the mid-heel grey shoes (number 1) but in a lighter colour than the grey, but I think I want the grey too now! Ahh I'm a nightmare. All of these shoes can be found on the high street too, bonus!  

1         2         3         4         5

What do you think of the high streets shoes selection this year?