Week 10: Summer in the City

This post is part of my Visual Design module online portfolio 

My client: Seasoned sessions 

The client has asked me to design and produce a poster and a ticket for there event taking place this August called 'Summer in the city'. As this is just the very first promotion for the event, the company didn't want too much information on the posters as artists and the venue is not yet confirmed. 

However, the company still want to get students and young people in Birmingham excited about the event so are starting promotion early. 

Seasoned Sessions are a very popular events company based in Birmingham who put on live acoustic music every season, this promotional material is for their upcoming Summer event. There is no need to describe on the poster who Seasoned Sessions are or what Summer in the city is because young people in Birmingham will already know and the company has a good following.  

As the event is for students and young people I decided to use a simplistic design, the simplistic design will draw the eyes to the poster and encourage people to read it. The elegant font of ItalicC will encourage the readers to want to know more about the event as it is quite simple and untelling. Also it links in well with the event, the event is for acoustic music, which is normally quite calm and simple too. 

For the typography for the clients name, I used Lucida handwriting. This is because it looks as though the clients have written it themselves and adds a little  bit of fun to the poster, which sits well and balances out the simpleness of the other fonts. 

I decided to use the image of the palm tree to coincide with the Summer theme, the client has informed me that inside the venue there will be inflatable palm trees, beach balls and sandpits.