Week 3: Analysing Logos

This post is part of my 'Visual Design' module online portfolio 

This simplistic logo is immediately recognisable, without any words or complications most people will associate the above logo with Nike. The swoosh, as it is called, represents motion and speed and is an onomatopoeia for the sound you would hear as Nike athletes wiz past you. In greek mythology 'Nike' is the Goddess of Victory, and the mythical associations for the brand are flight, victory and speed. Perfect connotations for the sports brand who sponsor many olympic athletes and sportspeople. The colour black again adds to the simplicity. 

The typography used in this logo is classy and appealing to the eye to represent the UK high street store. The store began as the young fashion section of Selfridges department store, therefore the design of the logo represents this classy look of the Selfridges brand. As the clothes, shoes and accessories Miss Selfridge sell are aimed at 'style-savvy' young women, the logo has to be fun, flirty and feminine to represent the pieces found in the store. 

Mini is a british car brand which manufactures small cars. Mini is owned by BMW and is known for its high performance. The circle in the middle of the logo proudly names the company in capital letters, the iconic winged design represents speed, power, freedom and agility. This recognisable car brand uses the colours black and silver, this is to show the class and elegance of the brand. It is very similar to its owners BMW logo who also use the circle shape with the name of company capitalised inside. 

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I have chosen to use 3 logos that are all simple in design and in colour in order to compare them to each other. It is interesting to look into the logo of brands a little deeper and pick out why they have used certain characteristics and how this will help promote their brand. 

 My personal favourite logo between these 3 is Nike's swoosh, the simplicity of the design has such an impact on the viewer and is recognisable straight away. It represents the brand very well as the brand is a fast and dynamic. The swoosh also could be seen to be like a tick which represents a positive feel to the brand as if it is being approved by its viewers and users. 

Similarly, Mini uses the winged shape to create this positive feel. The shape of the wings makes the logo look like it could fly, which could represent the speed of the car. As mini ultimately want to sell these cars it is important for the logo to entice people in. 

The simple use of the colour black in all 3 of these logos shows that you can have a logo without any colour and still attract attention and be recognisable to the public.